Dine in Fundy-St. Martins with East Coast Eater

July 02, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the dining scene in Fundy-St. Martins, making stops at Old Molly's Bar, The Shipyard Cafe, and The Caves Restaurant. Check out his reel and be sure to add a trip to Fundy-St. Martins on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Tom Steepe, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Celebrate Canada Day in the Saint John Region 🍁

June 24, 2025

Getting ready for Canada Day? Plan a bay-cation and explore all the festivities happening throughout the Saint John Region!

Gallery Hopping with Kelly Laing

June 19, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly went on an uptown gallery hop, highlighting some of her favourite galleries and artists along the way. Check out her reel and be sure to plan your own gallery exploration on your next visit!

As part of this partnership, we also gave away a $150 gift card to the winner's choice of a gallery - congratulations to Nikki LeBlanc, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Celebrate Loyalist Day in Canada's First Incorporated City

May 06, 2025

May 18th is Loyalist Day, marking the anniversary of the arrival of the Loyalists in what is now known as Saint John.

When the American Revolutionary War ended, American colonists who fought on the side of the British were ostracized by the new Americans and the United States. Their land and possessions were confiscated, causing many to flee to what is now Canada, as it remained under British rule. On May 18th, 1783, twenty ships carrying 3000 Loyalists, men, women, and children, arrived in the Saint John harbour at the Upper Cove. A second group landed at Lower Cove, further south of King Street. By the end of the year, 11,000 more Loyalists had arrived in the Saint John harbour.

The Loyalists established two settlements at the mouth of the Saint John River – Parr Town, named after the Governor of Nova Scotia, and Carleton, after their Commander-in-Chief in New York. Many moved and settled upriver. On May 18th in 1785, the two settlements were incorporated by Charter into the City of Saint John - making Saint John Canada's first incorporated city, and likely being the first recognition of the significance of Loyalist Day.

Experience Uptown Dining with East Coast Eater

May 01, 2025

This year, we've partnered with Alex Kwok (@east_coasteater) to showcae local favourite and hidden gem dining experiences throughout Saint John and the Towns by the Bay. Recently, Alex explored the uptown dining scene. Check out his reel and be sure to visit these restaurants on your next visit!

As part of this partnership, we also gave away a $50 gift card to each of the restuarants featured - congratulations to Guylaine Bosse, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Small-town escapes: Get outside Canada's big cities to find charm and adventure

April 17, 2025

"Tourism in Canada has long been synonymous with postcard scenes: the mist and spray of Niagara Falls, Toronto’s CN Tower aglow at night, Lake Louise’s bright blue glacial waters in Banff National Park. These famous sights draw continuous crowds each year, all vying for the same selfie. But Canada is a vast land with stunning and diverse topographies and cultures. What lesser-known, small-town destinations are we missing out on?

Hampton, N.B.

Situated on the Kennebecasis River, a bird watcher’s paradise, Hampton is a picture-perfect village only a 30-minute drive from Saint John. Community spirit keeps the place alive, with locals often congregating in the town square pavilion for movie nights, concerts and yoga lessons. Nature lovers can rent a kayak and explore the network of waterways or hike the many trails around Spooner Island Nature Park, which is surrounded by marshy wetlands. Take a self-guided walking tour of Hampton’s historic heritage homes, which look right out of a Stephen King novel – some built as far back as the late 1800s. Hampton is also home to one of the most scenic golf courses in the province: the Hampton Golf Club, an 18-hole course overlooking a lake with gorgeous sunset views."

Read the full Globe and Mail article here.
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Shop Uptown Saint John With Kelly Laing

April 14, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout Saint John and the Towns by the Bay this year. Recently, Kelly shopped around uptown Saint John, highlighting some of her favourite spots along the way. Check out her reel and be sure to plan an uptown shopping trip on your next visit!

As part of this partnership, we also gave away a $150 Uptown Saint John gift card - congratulations to Charlotte McPhee, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Explore the City Market with East Coast Eater

March 31, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout Saint John and the Towns by the Bay this year. Recently, Alex explored the Saint John City Market, highlighting his top bites along the way. Check out his reel and be sure to visit these market vendors on your next visit!

As part of this partnership, we also gave away $150 in City Market Money - congratulations to Melanie Cromwell, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

New Brunswick's unique caviar experiences a must-try for seafood lovers

March 13, 2025

Excerpt from The National Post article, by Adam Waxman

"New Brunswick is not only the “French Fry Capital of the World,” as well as one of the largest producers of molasses, but when we zoom in a little further, we discover the real pearl in the shell. Atlantic provinces are renowned for their seafood, but New Brunswick is home to the only producer of local, sustainable, wild sturgeon in the world.

Caviar is the king of culinary indulgences. The pride of Canadian caviar is Acadian Sturgeon and Caviar in New Brunswick. World-renowned. Totally unique. It is a proud Canadian specialty. It’s agro-tourism product is also recognized by The Tourism Industry Association of Canada (TIAC) for Culinary Tourism in 2018 for once-in-a-lifetime food tourism that is attracting enthusiasts in droves to Carters Point, New Brunswick."

Read the full article here.