Top Shots with Kelly Laing

December 17, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly explored Top Shots, showcasing all this golfing simulator experience has to offer. Check out her reel and be sure to plan a visit on your next bay-cation.

As part of this partnership, we also gave away a Top Shots experience - congratulations to Kelsie, our contest winner!

Cozy Uptown Vibes with East Coast Eater

December 17, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the cozy vibes and festive experiences found in uptown Saint John, including Catapult Coffee, Pomodori's, Picaroons, and Port City Royal. Check out his reel and be sure to add stops at each of these locations on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Courtney Chase, our contest winner.

Explore La Belle Cabane with Kelly Laing

December 08, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly explored La Belle Cabane, showcasing all the forest thermal spa has to offer. Check out her reel and be sure to plan a visit on your next bay-cation.

As part of this partnership, we also gave away a spa experience - congratulations to Sally Flynn, our contest winner!

Holiday Traditions by the Bay

November 12, 2025

It's the most wonderful time of the year, and the Saint John Region is pulling out all the stops to make sure you can be part of all the holiday cheer! Plan a bay-cation, and be part of some of our favourite local traditions and celebrations - from tree lightings to community festivities, and everything in between.

Holiday Entertainment in the Saint John Region

November 12, 2025

There's a special magic that descends on the Saint John Region during the holiday season, and seasonal entertainment helps bring that magic to life. Check out the shows and events that promise to make this the happiest season of all, and get your tickets now so you don't miss out on the festive fun.

A Holiday Bay-cation Shopping Guide

November 12, 2025

From charming European-style markets that transport you to a winter wonderland to local craft fairs that showcase the talent of New Brunswick's artisans, there are endless opportunities to find the perfect gift in the Saint John Region for everyone on your list. Our holiday markets are sure to be a highlight of your bay-cation!

While you're exploring, be sure to also stroll through the region's many shops and boutiques. From uptown Saint John's cozy storefronts and creative studios to hidden gems in the surrounding communities, there's no shortage of ways to find something meaningful (and maybe a little something for yourself, too). Whether you're browsing your favourite spots or exploring somewhere new, shopping local keeps the spirit close to home. Explore shops and boutiques across the Saint John Region HERE.

10 Festive Things To Do This Holiday Season

November 12, 2025

In the Saint John Region, the holiday season is full of sparkle, warmth, and local charm. There's no shortage of festive fun to be a part of, and something for everyone to enjoy - whether you're exploring with family, friends, or on your own. To help you make the most of the season, we've rounded up 10 festive experiences that capture the magic of the holidays by the Bay.

In no particular order: