Explore Moosehead Breweries with Kelly Laing

October 24, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly went on a Moosehead Breweries Tour, showcasing all that Canada's oldest independent brewery has to offer! Check out her reel and be sure to plan your own Moosehead visit on your next bay-cation.

As part of this partnership, we also gave away a Moosehead Prize Pack - congratulations to Emily Xavier our contest winner. There are a few more opportunities to win coming up - stay tuned to our social channels for all the details!

Explore the Kingston Peninsula with East Coast Eater

October 07, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the Kingston Peninsula, visiting local favourites like the Kingston Farmers Market, Yip Cider, and Reeds Point Pub & Grill. Check out his reel and be sure to add stops at each of these locations on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Quinn, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details.

Fresh Perspectives in the Saint John Region

October 14, 2025

No two people experience our region the same way, and we wouldn't want them to! We know there are unlimited ways to make your Bay-cation uniquely yours, and we love learning all of the different ways people do so - and then sharing them!

When the opportunity came to host two NBCC Hospitality and Tourism Management students for their field placements, with two very different backgrounds, we couldn't resist the opportunity to have them share their takes on the amazing things both visitors and locals can see, do, and learn here.

Follow along over the coming weeks for some fresh perspectives on things you thought you already knew as well as amazing new takes on ways to experience the Saint John Region.

But first, let's meet our students!

Water Street Patio Hop with East Coast Eater

August 25, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex went on a Water Street Patio Hop, exploring local favourites like The Docks at the AREA 506 Waterfront Container Village, Wasted Day Brewing, and Lemongrass Thai Fare. Check out his reel and be sure to add stops at each of these locations on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Audrey Dufresne, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details.

Beachcombing Bay-cation on the Bay of Fundy

July 30, 2025

There's something magical about beachcombing along the Bay of Fundy, where the world's highest tides uncover hidden treasures with every ebb and flow. From sea glass to driftwood and stones, beaches in the Saint John Region always offer something new to discover.

If you're curious about the art of beachcombing and what makes the Bay of Fundy such a special place for it, Beachcombing Magazine's latest issue dives into all the details - including insider tips from Karla Rodriguez, organizer of the Saint John Seaglass Festival. Check out the full feature below to get inspired for your next beachcombing bay-cation.

Want to add some extra sea glass fun to your visit? Mark your calendars for August 29th and 30th, and check out this year's Seaglass Festival! Click here for all the details.

Dine in Fundy-St. Martins with East Coast Eater

July 02, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the dining scene in Fundy-St. Martins, making stops at Old Molly's Bar, The Shipyard Cafe, and The Caves Restaurant. Check out his reel and be sure to add a trip to Fundy-St. Martins on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Tom Steepe, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Celebrate Canada Day in the Saint John Region 🍁

June 24, 2025

Getting ready for Canada Day? Plan a bay-cation and explore all the festivities happening throughout the Saint John Region!

Gallery Hopping with Kelly Laing

June 19, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly went on an uptown gallery hop, highlighting some of her favourite galleries and artists along the way. Check out her reel and be sure to plan your own gallery exploration on your next visit!

As part of this partnership, we also gave away a $150 gift card to the winner's choice of a gallery - congratulations to Nikki LeBlanc, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!