Water Street Patio Hop with East Coast Eater

August 25, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex went on a Water Street Patio Hop, exploring local favourites like The Docks at the AREA 506 Waterfront Container Village, Wasted Day Brewing, and Lemongrass Thai Fare. Check out his reel and be sure to add stops at each of these locations on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Audrey Dufresne, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details.

Beachcombing Bay-cation on the Bay of Fundy

July 30, 2025

There's something magical about beachcombing along the Bay of Fundy, where the world's highest tides uncover hidden treasures with every ebb and flow. From sea glass to driftwood and stones, beaches in the Saint John Region always offer something new to discover.

If you're curious about the art of beachcombing and what makes the Bay of Fundy such a special place for it, Beachcombing Magazine's latest issue dives into all the details - including insider tips from Karla Rodriguez, organizer of the Saint John Seaglass Festival. Check out the full feature below to get inspired for your next beachcombing bay-cation.

Want to add some extra sea glass fun to your visit? Mark your calendars for August 29th and 30th, and check out this year's Seaglass Festival! Click here for all the details.

Dine in Fundy-St. Martins with East Coast Eater

July 02, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout the Saint John Region. Recently, Alex explored the dining scene in Fundy-St. Martins, making stops at Old Molly's Bar, The Shipyard Cafe, and The Caves Restaurant. Check out his reel and be sure to add a trip to Fundy-St. Martins on your next bay-cation!

As part of this partnership, we also gave away gift cards to each of the locations Alex visited - congratulations to Tom Steepe, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Celebrate Canada Day in the Saint John Region 🍁

June 24, 2025

Getting ready for Canada Day? Plan a bay-cation and explore all the festivities happening throughout the Saint John Region!

Gallery Hopping with Kelly Laing

June 19, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout the Saint John Region. Recently, Kelly went on an uptown gallery hop, highlighting some of her favourite galleries and artists along the way. Check out her reel and be sure to plan your own gallery exploration on your next visit!

As part of this partnership, we also gave away a $150 gift card to the winner's choice of a gallery - congratulations to Nikki LeBlanc, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Celebrate Loyalist Day in Canada's First Incorporated City

May 06, 2025

May 18th is Loyalist Day, marking the anniversary of the arrival of the Loyalists in what is now known as Saint John.

When the American Revolutionary War ended, American colonists who fought on the side of the British were ostracized by the new Americans and the United States. Their land and possessions were confiscated, causing many to flee to what is now Canada, as it remained under British rule. On May 18th, 1783, twenty ships carrying 3000 Loyalists, men, women, and children, arrived in the Saint John harbour at the Upper Cove. A second group landed at Lower Cove, further south of King Street. By the end of the year, 11,000 more Loyalists had arrived in the Saint John harbour.

The Loyalists established two settlements at the mouth of the Saint John River – Parr Town, named after the Governor of Nova Scotia, and Carleton, after their Commander-in-Chief in New York. Many moved and settled upriver. On May 18th in 1785, the two settlements were incorporated by Charter into the City of Saint John - making Saint John Canada's first incorporated city, and likely being the first recognition of the significance of Loyalist Day.

Experience Uptown Dining with East Coast Eater

May 01, 2025

This year, we've partnered with Alex Kwok (@east_coasteater) to showcae local favourite and hidden gem dining experiences throughout Saint John and the Towns by the Bay. Recently, Alex explored the uptown dining scene. Check out his reel and be sure to visit these restaurants on your next visit!

As part of this partnership, we also gave away a $50 gift card to each of the restuarants featured - congratulations to Guylaine Bosse, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Small-town escapes: Get outside Canada's big cities to find charm and adventure

April 17, 2025

"Tourism in Canada has long been synonymous with postcard scenes: the mist and spray of Niagara Falls, Toronto’s CN Tower aglow at night, Lake Louise’s bright blue glacial waters in Banff National Park. These famous sights draw continuous crowds each year, all vying for the same selfie. But Canada is a vast land with stunning and diverse topographies and cultures. What lesser-known, small-town destinations are we missing out on?

Hampton, N.B.

Situated on the Kennebecasis River, a bird watcher’s paradise, Hampton is a picture-perfect village only a 30-minute drive from Saint John. Community spirit keeps the place alive, with locals often congregating in the town square pavilion for movie nights, concerts and yoga lessons. Nature lovers can rent a kayak and explore the network of waterways or hike the many trails around Spooner Island Nature Park, which is surrounded by marshy wetlands. Take a self-guided walking tour of Hampton’s historic heritage homes, which look right out of a Stephen King novel – some built as far back as the late 1800s. Hampton is also home to one of the most scenic golf courses in the province: the Hampton Golf Club, an 18-hole course overlooking a lake with gorgeous sunset views."

Read the full Globe and Mail article here.
*Note: you will need to create an account to access the article*

Shop Uptown Saint John With Kelly Laing

April 14, 2025

We've partnered with Kelly Laing (@kellyklaing) to showcase urban culture and outdoor experiences throughout Saint John and the Towns by the Bay this year. Recently, Kelly shopped around uptown Saint John, highlighting some of her favourite spots along the way. Check out her reel and be sure to plan an uptown shopping trip on your next visit!

As part of this partnership, we also gave away a $150 Uptown Saint John gift card - congratulations to Charlotte McPhee, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!

Explore the City Market with East Coast Eater

March 31, 2025

We've partnered with Alex Kwok (@east_coasteater) to showcase local favourite and hidden gem dining experiences throughout Saint John and the Towns by the Bay this year. Recently, Alex explored the Saint John City Market, highlighting his top bites along the way. Check out his reel and be sure to visit these market vendors on your next visit!

As part of this partnership, we also gave away $150 in City Market Money - congratulations to Melanie Cromwell, our contest winner. More opportunities to win will be coming all year long, stay tuned to our social channels for all the details!