10 Festive Things To Do This Holiday Season

Make the Most of Uptown Sparkles

Uptown Saint John transforms into a winter wonderland each December with Uptown Sparkles. Street performances, live music, and twinkling lights create the perfect atmosphere to kick off the holidays with late-night shopping and extra-special holiday experiences. Don't miss out on the coziest night of the year and explore all the magic uptown has to offer.

Catch a Santa Claus Parade (or Two!)

Wave to Santa himself at parades across the region. These community events are sure to put a smile on your face, and are a great way to join in the spirit of the season. Regional parades include:

November 15th | Saint John Santa Claus Parade - with a new route along Water Street in uptown Saint John for 2025!

November 23rd | Dirt Road Christmas Parade

November 29th | Fundy-St. Martins Christmas Parade

November 29th | KV Santa Claus Parade

November 29th | Grand Bay-Westfield Christmas Parade

Shop For Everyone on Your List

Get a head start on your holiday shopping while supporting our local businesses, crafters, and artisans. Explore the unique boutique shops in our historic uptown core and discover festive pop-ups at local markets. Click HERE for a list of upcoming markets, and click HERE to explore the shops of the Saint John Region.

Savour Seasonal Flavours

From warming cocktails to hearty festive meals, the region's restaurants and breweries are serving up holiday cheer. Sip brews from Canada's oldest independent brewery, sample craft creations, enjoy exclusive winter menus, and cozy up in cafes with seasonal treats. It's a taste of the holidays you won't want to miss! Click HERE for a list of food and drink options to explore.

Take a Winter Walk with a View

Breathe in the crisp winter air on scenic trails and pathways. Stroll along the Harbour Passage waterfront trail, explore Rockwood Park with its frozen lakes and peaceful woods, or venture through any number of community trails for stunning views. In need of some extra inspiration? Click HERE to explore some of the top spots for winter shots in the Saint John Region.

Enjoy a Festive Show

From classical concerts to family-friendly theatre, the Saint John Region offers performances that warm the heart. Click HERE for a list of upcoming shows to check out on your bay-cation.

Experience the Holiday Glow of the Saint John City Market

The historic Saint John City Market - the oldest continuing farmers market in Canada - becomes a seasonal wonderland, dressed in lights, greenery, and festive cheer. Stop by for shopping, sampling, and to soak in the holiday atmosphere. We promise, you won't be disappointed if you add a stop here to your visit.

Take a Holiday Lights Tour

Follow the glow of lights across the region, from uptown Saint John's King's Square to Town Square decorations in Hampton. Our communities go all out for the season, creating the perfect backdrops for family photos, cozy evenings, and a little extra holiday magic. Find a list of extra-special holiday lights traditions HERE.

Go Ice Skating

Glide into the holiday spirit on ice! Whether you're a seasoned skater or trying it out for the first time, there's nothing like a winter skate to help you feel the magic of the season. Click HERE to find a list of community rinks. 

Ring in the New Year by the Bay

Close out the holiday season with local celebrations that sparkle just as brightly as the holidays themselves. Book a New Year's Eve dinner at your favourite spot in the region, enjoy a night out on the town at one of our bars or event venues, or take part in a New Year's event. There are plenty of ways to welcome the new year in style, and make it a bay-cation to remember. Click HERE to visit our events calendar for a list of upcoming events.