Travel Trade

The Saint John Region in New Brunswick offers the perfect blend of natural wonders and urban charm. Saint John, the oldest incorporated city in Canada and the only city on the Bay of Fundy, is where history and modernity meet. Visitors can explore Canada's oldest continuously operating farmers market, marvel at the phenomenon of the Reversing Falls Rapids, and enjoy all that an urban experience has to offer. For those seeking adventure off the beaten path, the Saint John Region also invites exploration throughout our naturehoods. Walk along the ocean floor in Fundy-St. Martins then journey through the Fundy Trail Provincial Park. Head to the Fundy Rural District, where craft cideries, cozy accommodations, and scenic landscapes provide the perfect setting for reconnection. However you choose to travel, our region is ready to welcome you.

Saint John is also a natural hub for connecting travelers, with the Fundy Rose Ferry linking to and from Digby, Nova Scotia, adding seamless connections to any itinerary. For those coming from Northern New Brunswick, the coastal sceneic route offers a memorable journey, passing the towering Hopewell Rocks and Fundy National Park, then through the Fundy Trail Provincial Park.

We're Here to Help

We provide personalized referral services to help you design the ideal itinerary, highlighting the beauty and history of our region. With a growing network of travel trade-ready suppliers and continuous product development, we are fully equipped to support both FIT and group tour markets. Reach out today and let uis help you craft unforgettable trips for your travelers.

A proud member of:

  • Bus Carriers Federation
  • Ontario Motorcoach Association (OMCA)
  • Tourism Industry Association of Canada (TIAC)
  • Tourism Industry Association of New Brunswick (TIANB)

Land acknowledgement

The Saint John Region is situated on the traditional territory of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati Nations. This territory is covered by Peace and Friendship Treaties signed with the British Crown in the 1700s. The treaties recognized the significant and meaningful role of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati in this province and the country with the intent to establish a relationship of trust and friendship.

Envision Saint John: The Regional Growth Agency pays respect to the elders, past and present, and descendants of this land, and is committed to moving forward in the spirit of truth, collaboration, and reconciliation.