July 24, 2019
SAINT JOHN, NB, July 23, 2019 – World-renowned artist Sean Yoro “Hula” will once again battle the world’s highest tides, painting a beautiful mural from his stand-up paddleboard in the Bay of Fundy. Discover Saint John will be hosting Hula’s live-painting experience from July 28 – August 8, 2019 at Market Slip in uptown Saint John.
Hula uses the tides as his staging with the mural disappearing twice a day at high tide. For this encore mural, Hula will be painting on a removable aluminum surface (30 feet by 40 feet) created specifically for this project. At the completion of the mural, the surface will be removed for future display in the city (location to be determined). In 2017, Hula painted a mural on the seawall at Pugsley Slip that has disappeared for the most part due to sea-life and the power of the Bay of Fundy tides.
All oil paints and mediums used for each project are completely non-toxic, made with alkali-refined linseed oil or safflower oil and natural pigments.
International and national media outlets covered the 2017 painting and countless art, surf, lifestyle websites and social channels have shared the video around the world. The 2017 mini-documentary has been shared over 25 million times from Hula’s social channels alone. Hula’s work in Saint John has helped raised the profile of the Bay of Fundy by reaching previously untapped markets with an interesting, beautiful story of the tides in an urban setting. Discover Saint John won the Seatrade Cruise Awards’ 2018 Marketing Initiative of the Year Award for its ‘Hula’ tidal mural.
“We are always looking for Firsts, Bests and Onlys to promote our beautiful destination,” says Victoria Clarke, Executive Director of Discover Saint John. “Only our city can offer Sean such an amazing, ever-changing canvas. And we’re thrilled that his work will be available for future display as we know that people from around the world have a desire to see Sean’s work, further cementing Saint John as an arts and culture destination.”
Discover Saint John is pleased to have the support of the following organizations. The Atlantic Canada Opportunities Agency (ACOA) has made an investment in the project through its Regional Economic Growth through Innovation program (REGI). The Province of New Brunswick, the City of Saint John, the Saint John Parking Commission and Fundy Engineering have also contributed to the project.
“I’m thrilled to see the Government of Canada’s support for this project, which will undoubtedly build on the incredible work being done to promote the Bay of Fundy and Saint John to a global audience,” said Wayne Long, Member of Parliament for Saint John-Rothesay, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA. “Our region is unique, and this project will showcase us to the world in an innovative, exciting, and eco-friendly manner. Not only will we have Hula’s stunning art on our seawall, but we’ll also see a rise in tourism interest from new markets with the story of this spectacular local project reaching audiences all over the world.”
Director of Marketing & Communications, Discover Saint John