September 28, 2016
For Immediate Release:
Discover Saint John is proud to announce they have recently won two Summit International Awards. A Gold in the ‘Out of Home Vehicle Graphics’ category and a Bronze in ‘Consumer Digital Campaign’.
Using a “story-teller” approach to messaging, Discover Saint John and their Agency partner HAWK, developed the award winning “Saint Awesome” campaign to help re-introduce the city’s distinctive dining, outdoor, heritage and urban experiences.
“So many people I’ve spoken to in both the business and tourism sectors tell me how much they like the creative in the Saint Awesome campaign. So it was very exciting to see it get recognized internationally by the Summit judges. Personally, I couldn’t be happier. I think “Saint Awesome” captures so much of what makes Saint John such a special place to visit.”
Jillian MacKinnon, Marketing and Communications Director
Since launching last summer the campaign has become so successful that creative has evolved to also promote Saint John attraction partners, festivals and events.
“Since we were awarded the business it’s been a fantastic working relationship with the Discover Saint John team. As a result, it was easy to develop impactful creative because we weren’t afraid to challenge each other to continuously raise the bar. It’s a campaign the HAWK team is proud of, and we couldn’t be more excited for Discover Saint John’s win.”
André Levesque, Vice President Client Services
About the Summit International Awards
The Summit International Awards (SIA) organization has been dedicated for 22 years to furthering excellence in the marketing communications industry and receives upwards of 5000 submissions from companies across more than 50 countries. Agencies and organizations submit a project brief along with creative samples to demonstrate the strategic thinking and creative results. A panel of industry judges evaluate entries against other submissions in their category, creating a true competitive environment and ensuring only the best work is awarded a prestigious Summit International Award.