East Coast Games Chair Wins “Sport Event Volunteer of the Year”

March 21, 2017

East Coast Games Chair Wins “Sport Event Volunteer of the Year” at the Canadian Sports Tourism Alliance PRESTIGE Awards

 2017 Games On Track to be the Biggest Ever

 Saint John, NB – Bill MacMackin, Co-Chair of the East Coast Games, was named Sport Event Volunteer of the Year at the 2017 Canadian Sports Tourism Alliance (CSTA) PRESTIGE Awards presented today during the CSTA’s annual Sports Events Congress in Ottawa.

CSTA’s PRESTIGE Awards celebrate the people, places and events that make the Canadian sport tourism industry so dynamic. The awards are presented annually in seven categories to honour individuals, companies and organizations that have made outstanding contributions to the success of the sport tourism industry.

MacMackin was nominated by Discover Saint John for bringing the East Coast Games from an idea to being Atlantic Canada’s largest annual multi-sport games. “I am very thankful to the CSTA for this recognition and Discover Saint John for nominating me,” says Bill MacMackin, Co-Chair of the East Coast Games. “It is really more of a testament to the many volunteers back in Saint John who make events happen; especially our team at the East Coast Games, people like Keith Raynes and all the sports chairs that run the tournaments. They are awesome!”

The East Coast Games are back in Saint John for a 3rd consecutive year with an excess of 1,600 athletes participating in more than 13 sports including rugby, basketball, softball, ultimate Frisbee, track & field and more.

“We’re excited with how the Games have grown and how in just 3 years, we’ve doubled in size. We’re on track to sustain, if not continue to grow participation in 2017 through the expansion of existing tournaments as well as the addition of new sports like volleyball, baseball, karate and a triathlon,” says Event Co-Chair, Keith Raynes. “We are also thrilled to continue our partnership with our Presenting Sponsor, Emera New Brunswick. Their support has been invaluable to us in the development of these Games,” adds Raynes.

“We’re pleased to be returning as Presenting Sponsor of the 2017 East Coast Games,” says Emera New Brunswick General Manager, Frank Campbell. “By supporting events like the East Coast Games and investing in infrastructure like the Emera New Brunswick Field at Shamrock Park, we proudly contribute to active and healthy living in the communities that are home to the Brunswick Pipeline. These Games are not only exciting for the participating athletes from around our region, but also for spectators who gain access to top sporting events.”

This year in particular is exciting for the East Coast Games as certain tournaments align with Canada Games Selection Trials. Track & Field’s three-day meet is one sport set to grow as a result of the trials. “Our event provides opportunities for athletes of all levels,” says Jason Reindl, Meet Director and Canada Games Head Coach. “The Trials, however, enhance our meet by bringing NB’s best Games-eligible athletes to our city over this weekend. It’s an opportunity we only see every few years.”

Since the games inaugural year, approximately 2,500 athletes have descended on the fields and athletic venues around Saint John as a result of the East Coast Games and in 2017, the impact is growing. Sports tourism is big business for the city, says Victoria Clarke, Executive Director of Discover Saint John. “With an estimated economic impact of over $500,000, hotels, restaurants, retailers and attractions will reap the benefits of the Games. It’s through the commitment and hard work of local volunteers that we continue to grow sports tourism in the city and drive economic growth in the tourism sector.”

Further updates and Games schedules will be released in the coming months but be sure to mark your calendars for  June 23-25, 2017 to see some exciting sporting events and talented athletes.

For more information, please visit our website www.eastcoastgames.ca.


Media contacts:

East Coast Games Co-Chair: Keith Raynes – 506.333-3218

East Coast Games Co-Chair: Bill MacMackin <bill@selectfh.ca>