Another Big Year For Tourism In Saint John

November 09, 2016

Local Hotel Stays up by 5.8 Per Cent So Far This Year, Tourism
$240,000,000 To Local Economy

Saint John, November 3– Saint John is on track for a record-setting tourism year. New data from STR, in independent authority on hotel industry performance, found that occupancy in Saint John’s hotels is up 5.8 per cent at the end of September, compared to this point last year. Hotel occupancy is a key measure of tourism success.

“Tourism represents $240,000,000 to Saint John’s economy so increased tourism generates important economic spinoff throughout the city and the province,” said Glenda MacLean, chair of Discover Saint John’s Board of Directors and general manager of Hilton Saint John and the Saint John Trade and Convention Centre. “Tourism creates jobs and opportunities, and our community is seeing more visitors and more events.”

Successful events like the Area 506 festival, the Buskers on the Bay festival and the Telus Cup are some of the drivers of the strong results.

Key Facts About The Tourism Industry in Saint John

  • In 2015, there were 1.5 million visitors to Saint John
  • Visit by other New Brunswick residents increased by 4.2 per cent in 2015
  • Visits by other Canadian residents increased by 3.5 per cent in 2015
  • U.S. and other international visits were up by 1 per cent in 2015
  • More than 400 local businesses are members of Discover Saint John
  • Discover Saint John invests $1.8 million in driving a $240,000,000 industry

“Looking ahead, Discover Saint John is anticipating more strong years to come,” said Victoria Clarke, the agency’s executive director. “We have already secured a number of major events for the next few years including the East Coast Music Awards, the Quebec Major Junior Hockey League Draft and the Canada 55+ Games. We also look forward to welcoming more American visitors and more Canadian visitors to Saint John.”

Discover Saint John is a community approach to tourism marketing funded by the City of Saint John, the Saint John Hotel Association and over 400 local members. A just released study by the Destination Marketing Association of Canada found that Discover Saint John has the largest proportion of private funding compared to similar-sized organizations across Canada. In fact, the amount the City of Saint John contributes to tourism marketing has not increased at all in the last decade.

Tourism creates more jobs and economic activity in New Brunswick than fishing, mining and agriculture combined. About ten percent of the workforce in the greater Saint John region works in the tourism sector.

For information:

Jillian MacKinnon
Marketing & Communications Director, Discover Saint John